Copy has potentially all kinds of functions, and they are not all necessarily related to selling a product or service. So look at a blog, for example, and you can spice up the copy by effective use of bullet points. Looking at blog posts, bullets are great to use as they increase white space and offer an area of text that can be quickly read. You need to get your content read, and that is the goal of your bullets, too. If you have never used bullet points at all, then you really should continue reading this article.
In order to attract attention to your bullet points, you will need to have some very small graphic type icons that are out to the left of the bullet. If you want to get a huge number of ideas, just go to Clickbank and spend a few hours looking at their sales letters. All graphics really are used in copy to break up the text and serve to catch the eyes of the reader. All sales letters are meant to sell, so you have to come across as a professional copywriter with the images you select. If you’re not comfortable with an image, you can also use the regular bullet point sign.
Write as many points that you can think of, and then choose only the best out of that bunch. You will find that some bullets may overlap, and if that happens just combine them to make one. Be sure you break up the bullets and group them in reasonable numbers to be used in the copy. You basically never want all of your points in the same spot within your copy. One of the nice things about using these copy devices is they allow you to be a bit creative.
Just follow the best practices and recommendations for how long to make your bullets. If all of your bullets are a long sentence, then that will tend to cause people to lose interest. Do not ever forget that your thoughts and ideas need to flow smoothy and make sense to the reader. So, you have to write compelling copy that will make complete sense to the person reading it. Even think about the words you choose so they flow well together, and that is the kind of thing that copywriters do. If you really want to grow your business, then actively work on becoming a better copywriter. Of course we have only focused on bullet points and how to format them in the best way. That is what the pros do, and they also focus on improving all the relevant copy areas. Sometimes you don’t feel the need for using bullet points, but if you look closely, including them into your copy makes sense. If you have copy, then you can go to it right now and add your own bullet points.